Anima Mundi
Owners Carla and Mark live with open hearts and are guided by purpose. Through their sessions, rituals, ceremonies and workshops, they facilitate lifelong healing for their clients. Anima Mundi by definition speaks to the soul of the world, and we were honoured to bring this truly transformative brand to the world.
The Challenge
The healing journey offered by Carla and Mark was like nothing else available on the market. It was essential that their brand identity encapsulate the intangible essence of Anima Mundi, while providing much needed substance, assurance and clarity for their audience. Our goal was to strike a balance between the ethereal and the practical, using focused messaging that was deeply rooted in purpose.
Come Back To Your Soul
To build clarity and connection, we highlighted how the healing journey unfolds, and provided compelling testimonials and real world experiences. The result was a story of sacred work with real results that are impossible to ignore. In collaboration with Clever Jane’s stunning visuals, the final brand feels earthy, inspiring, and welcoming to one and all.
A Majorette and Clever Jane Collaboration
A Special Thanks To
Anima Mundi — Anima Mundi
PHOTOGRAPHY — Adam Ziori
MAJORETTE — brand messaging, content & copywriting
Marget Milne & Elizabeth Hewitt
CLEVER JANE — art direction, identity design, web design & development
Liz Parsons, Kate Carruthers, Barry Begus