Our Approach

When it comes to building a cohesive brand, beautiful design and strategic messaging are equally essential. A Clever Jane and Majorette collaboration ensures you have a top-tier, full-service team of senior designers, strategists and communicators working together to build a brand that reaches the hearts and minds of your people, and inspires action.

What is branding exactly?

Branding is all about emotional connection. A cool logo and a catchy tagline are important, but they aren’t enough to build the kind of brand that deeply aligns with your audience. Powerful, inspiring brands are strategically built with their values and beliefs leading the way. This truth infuses every touchpoint from the logo, to the font, tone of voice, and choice of words, and their audience feels it on a visceral level.

Our Process

"

Our Process

Our brand development process is a transformative experience, designed to reveal the core values and beliefs that drive you, and bring them to life in an integrated brand identity. This foundational work creates renewed focus, alignment and excitement that can be felt both inside and outside your doors.

Step 1: Discovery & Research

We work alongside you to reveal the values and beliefs that lie at the heart of your business, and articulate the wants and needs of your target audience. Our well-honed process is intimate and holistic, challenging, supportive and results-driven.

Step 2: Strategy & Messaging

In Step 2, we develop a brand strategy and comprehensive messaging framework that forms the blueprint for everything you release into the world. Our goal is to tell your story in a way that resonates deeply with you, your team, and your target audience.

Step 3: Visual Identity

In this stage, we build a comprehensive visual identity that works in perfect harmony with your brand strategy and messaging. This multi-step process is challenging, fun, and incredibly rewarding to see your hard work and vision come to life.

Step 4: Brand Toolkit

Once all of the pieces are in place, we provide you with a toolkit containing your brand identity elements in an easy to use format, so you have everything you need at your fingertips. You’ll be able to easily apply your hard work to all of your marketing and communications initiatives going forward.

Step 5: Brand Application

With your new brand toolkit in hand, the world’s your oyster! You can take it and run with it yourself, or choose to access our full-service design, print, marketing and communications services, where we can assist you as little or as much as you like as you launch your new brand into the world.
Be Major - Get in Touch
Elizabeth Parsons & Marget Milne working together at a laptop pointing at printed papers
Get to know Majorette

Pin It on Pinterest