Product Naming: Rusted Rake’s Brews
Naming your products is a ripe opportunity to double down on your brand story in a way that can have a profound impact. From the names you choose, to the language and tone used in the product descriptions, it’s a rich and often overlooked opportunity to amplify your brand, and create elements that can serve your business in infinite ways.
Rusted Rake’s beer names are a perfect example of how to leverage the building blocks of a brand to expand and elevate your story. Once the visual identity and brand messaging for The Rake were complete, we used the vintage woodcut characters our partners at Clever Jane designed as elements of their branding to inspire the names. We matched each beer to a character that suited it, brainstormed on-brand names that accurately represented each beer and character, and wrote story-driven descriptions that brought each beer and each character to life.
These components were then put to work on the website, the menus, the flight cards, the beer packaging, and their awesome merch. The Rusted Rake team now has an original cast of story-driven characters that really represent each beer and feel true to the spirit of their brand that they can lean on in their marketing for years to come.
