Realm Food Co.
Realm is a much loved restaurant in Parksville BC, serving incredible, locally-sourced food. But when it came to their branding, owner and chef James wanted it to be about more than just delicious nourishing food. He wanted to shine a light on local growers, support a culture of healthy eating, and create a community vibe that was uniquely Realm.
The Challenge
Realm already had an existing logo and website, but it didn’t tell the full story. A change in the ownership meant that James was moving forward solo, and he wanted to make it his own. Alongside our partners at Clever Jane, we updated the brand identity, website and messaging to reflect this change, and incorporate a passion for food, surf culture, and beautiful Vancouver Island.
We Like Our Food Like We Like Our People:
One-Of-A-Kind And A Little Wild
We crafted Realm’s messaging to speak to the audience in a warm and lighthearted way. It was crucial to strike a balance between giving people the facts they wanted, and offering them the opportunity to dig a little deeper. The result is an energetic brand that clearly conveys Realm’s deep commitment to food, people and place.
Testimonial
Majorette built us heartfelt messaging that aligned with our purpose. In them we found collaborators who shared our values, professionally and personally. They’re responsive & uber professional, put simply- they’re great people, doing exceptional work.
James — Realm Food Co.
A Majorette and Clever Jane Collaboration
A Special Thanks To
JAMES AT REALM — Realm Food Co
PHOTOGRAPHY — Danika Sea
MAJORETTE — brand messaging, content & copy writing
Marget Milne & Elizabeth Hewitt
CLEVER JANE — art direction, strategy, identity design, web design & development, merch design
Liz Parsons, Kate Carruthers, Barry Begus