Brand Messaging Framework
We work with you to articulate the core truths of your organization: what you do, how you do it, and why it matters. By getting to the heart of your brand’s story, we create powerful core messaging that builds authentic connection both inside and outside your business. This messaging is an investment; it will provide you with a blueprint for all future content you produce, and form the foundation of your web copy, marketing collateral and communications for years to come.
Brand Purpose
Your ‘why’ statement; your mantra. Primarily an internal tool, it is intended to create engagement and alignment in your organization from the inside out.
Tagline
Your punchy catchphrase that plays off your brand purpose statement, the tagline is primarily an external tool. It can be used on your website, in your email signatures, on business cards, merch, and promotional materials to create a lasting impression and build brand recognition.
Brand Promise
A succinct explanation of what you do, and why you do it. This can be used both internally and externally in your web copy, marketing materials, social media, training materials, and client communications to offer clarity and transparency to your audience.
Positioning Statement
A statement that describes how you meet the needs of your customers, in a way that your competitors don’t. This can be used both internally and externally, in your web copy and communications, to create alignment and help customers make informed decisions.
Primary Messaging
A brief manifesto that captures the spirit of your brand story and speaks directly to the hearts and minds of your customers. This can be used internally and externally, and is a high-impact, emotion-driven tool that can be used on your website, in communications, on social media, and in marketing materials to build understanding and genuine connection.
Brand Pillars
The 3-4 key elements that set you apart and form the backbone of your brand, including key message headlines and supporting copy. These can be used on your website, in your marketing materials, to attract and train new team members, and guide social media posts and campaigns.
How We Do It
We work alongside you to reveal the values and beliefs that lie at the heart of your business, and articulate the wants and needs of your target audience. Our well-honed process is intimate and holistic, challenging, supportive and results-driven.
